Google & Meta Ads That Are Built to Convert, Not Just Spend

Direct-response ad campaigns, tracked to the rupee.

Build Beyond Studio manages Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook & Instagram) campaigns end-to-end — from account setup and conversion tracking to ad creative, bidding strategy, and weekly optimization — focused on cost-per-acquisition, not just impressions.

Ad Metrics Glossary

CPACost Per Acquisition — how much you spend to win one paying customer.

ROASReturn on Ad Spend — revenue earned for every rupee spent on ads.

CTRClick-Through Rate — percentage of people who see an ad and click it.

Start Running Better Ads →

What's Included

✓Google Ads: Search, Shopping, Performance Max, YouTube campaigns
✓Meta Ads: Facebook & Instagram campaign setup and management
✓Conversion tracking setup (GA4, Meta Pixel/Conversions API)
✓Ad copywriting and creative direction
✓Audience research & targeting/retargeting strategy
✓Weekly bid optimization and budget reallocation
✓Monthly performance reporting (CPA, ROAS, CTR)

Our Process

Account Audit / Fresh Account Setup

Audit existing accounts for waste and structural issues, or build a clean new account structure from scratch.

Conversion Tracking Implementation

Critical first step before any spend — GA4 events + Meta Conversions API server-side wired correctly.

Campaign Structure + Creative Build

Write ad copy, direct creative, build audiences, and structure campaigns for maximum quality score.

Launch with Controlled Test Budget

Start with a test budget to validate assumptions before scaling.

Weekly Optimization Cycles

Weekly bid adjustments, audience pruning, and creative rotation based on real conversion data.

Why Build Beyond Studio

→We set up tracking correctly first — most agencies skip this and waste ad spend on bad data
→Same team that builds your website also wires up your pixels — no data gaps between site and ads
→Transparent reporting: real numbers, no vanity metrics

SEO, AEO & GEO →Social Media Management →AI Content & Video Production →Analytics & Tracking →

Frequently Asked Questions

What's the minimum ad budget to start?

We recommend a minimum test budget to gather enough data for optimization; exact figures depend on industry and goals — discussed during the account audit.

Do you handle both Google Ads and Meta Ads?

Yes, we run both channels together so budget can shift toward whichever platform is performing better.

How is conversion tracking set up?

We implement GA4 conversion events and Meta Conversions API (server-side) for more accurate tracking than pixel-only setups, which are increasingly blocked by browsers.

How often do you optimize campaigns?

Weekly, based on performance data — bid adjustments, audience refinement, and creative rotation.

Do you write the ad creative too?

Yes, ad copywriting and creative direction are included; for video/image production, our AI Content & Video Production service can also be paired in.