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Conversion Tracking. Decrypted Funnels.

End-to-end GA4 event mapping, Meta Pixel server-side API setups, and funnel audits to isolate and resolve drop-offs.

Why Pitch This?

iOS 14+ destroyed standard browser-based cookie tracking. Without server-side tracking, your clients are flying blind and wasting ad spend due to misattributed conversions. Offering precise Conversions API setup and funnel audits makes your agency invaluable, proving exact ROI to stakeholders.

The Invisible Process

Funnel Mapping & Audit

We map out every stage of the customer journey, identifying drop-off points, leaky checkout fields, and broken steps.

Server-Side API Integration

We set up cloud-native server containers to deploy Meta Conversions API (CAPI) and GA4, bypassing browser limits.

Event Configuration & Validation

We build custom triggers and variables for purchases, checkouts, and custom interactions to ensure data precision.

Attribution Dashboards

We deliver clear reporting dashboards that showcase accurate customer acquisition costs and source-level attribution.

Tech Stack & Infrastructure

✓ Google Analytics 4 (GA4)
Advanced user journey mapping and custom event triggers.
✓ Meta Conversions API (CAPI)
Server-side tracking that bypasses ad-blockers and iOS privacy.
✓ Google Tag Manager Server Container
Secure, low-latency tracking tag script optimization.
✓ Multi-Touch Attribution Reports
True ROI calculations for multi-channel acquisition.